Siren Nation, Breedom Public Sewing House, and Mag-Big Present 
The First Annual Alley 33 Fashion Event
Siren Nation, Mag-Big, and Breedom Public Sewing House have teamed up to produce the First Annual Alley 33 Fashion Event. The show will be held on Hawthorne Blvd. at 33rd ave. on Saturday, July 23rd, 2011. We will be closing an entire city block to construct Portland’s first urban runway along the historic alley of 33rd ave adorned with the famous mural of literary figures. This event will include live music, a beer garden provided by Gold Dust Meridian, a silent auction, food carts, street vendors, and of course a runway show filled with Portland-Fashion’s finest.
Alley 33 was developed as a way to promote Portland fashion designers that are committed not only to sustainable construction practices but also local production as a means of ensuring our city’s artists can find support in a strong, resilient economy.
The Alley 33 Fashion Event
This Fashion Show is about sustainability through local production. It is no secret that Portland has amazing apparel designers, but it is still an on-going effort to bring small production to the foreground as a palpable and qualified source for high fashion. We are curating over thirty designers with a wide array of garments from easy-fit casual wear to high couture. We celebrate Portland’s production designers, silk-screeners, up-cylists, swimwear designers, dress makers, cobblers, and all of those who re-define fashion as we know it.
Why is it called, “Alley 33?”
What makes Alley 33 really stand out is its active occupation of an entire city street for the purposes of bringing Portland’s best designers directly to the public space. By building nearly a 60 foot run-way down the historic mural alley of 33rd ave, we present to our community a reason to celebrate local production.
As more designers are signing onto our program, it is becoming more evident how special this event will be. It is the first of its kind, and Hawthorne is the perfect site for the collaborative efforts of those who define our cultural terrain through design and production.
Who are we presenting?
Over thirty designers from Portland, OR will be featured on our run way this year. These designers have looks that range casual easy fit, swimwear, lingerie, tailored, conceptual fashion, and high fashion. Our program merges themes of small production with experimental, high art fashion. We seek to inform our audience about as many facets of Portland design as emerge each year in a continually developing apparel design movement. From “upcycling” to new, locally sourced materials, as well as production teams working with new equipment and exciting processing techniques, we seek to present the broad spectrum of Portland’s fashion industry.
About Alley 33′s Producers:
Siren Nation is a unique arts organization that showcases and creates performance and exhibition opportunities for women throughout the year. It is the only women’s collective that produces an annual festival showcasing the original work of women working in music, film, performance and visual art. Siren Nation’s mission is to inspire and empower women of all ages to create their own art and to highlight the many achievements of women in the arts. Siren Nation promotes and showcases the original work of women artists by creating year round performance, exhibition and educational opportunities.
Mag-Big is a retail shop and art gallery for local designers located on 33rd/Hawthorne Blvd. We are currently featuring over 225 artists from Portland, representing a wide array of apparel, jewelry, house ware, craft, and visual art. In addition to fostering such a huge community of production artists, our shop offers sewing classes, craft nights, DIY workshops, art openings, and many other exciting events.
Breedom Public Sewing House is a comfortable, stress-free space to learn the art of sewing. We’re committed to developing a community of skilled teachers and sewing enthusiasts that can share their techniques with others. It is imperative to us that the time-honored tradition of sewing reaches all ages and genders. Our Public Sewing House also allows patrons to rent out a machine by the hour for personal projects. We also sell locally made sewing notions and consignment items built by our teachers and students.
The Alley 33 Fashion Event
July 23rd, 2011
4pm
33rd Ave Alley
Tickets available June 22nd through Brown Paper Tickets.
$10 General Entry
$30 For VIP Admission (limited tickets available)
