I wanted to make a post with a more in depth back story behind the recently released photos from the Greenroom Collection: a lookbook project for Women in Music.
The official statement I made when releasing these photos was:
As many of you know, I divide most of my life passion between two things: apparel design and music. Over the last few years, I have been the fortunate benefactor of many incredible female musical companions who have– time and time again–shown their support for my endeavors as a clothing manufacturer (and as a musician). The women I am speaking of are shaping our city in such myriad ways: defining the silhouettes, the sounds, the style, the class, the brave, and the bold.
They are the female musicians of Portland, Or.
I came up with this project concept a number of months ago, and am truly excited to say that it will be a three month long journey of photographing all the most prominent and incredible female musicians I can. Our theme is a “Vanity Fair” style lookbook, featuring our Mag-Big Houseline Clothing (which we have always felt lends itself well to “stagewear”).
And of course, the “money shot” photo I speak of begins with this amazing photo:
Photo by Jason Quigley Photography
This project has been a huge collaboration between Mag-Big, Jason Quigley Photography, Beth Olson Creative, Red Velvet Parlour, Blake Baer, Rachel Marie Rasmussen, and our venue, Archipelago.
And most of all, our models.
I present you all with the first series from The Greenroom Collection. All clothing was made by us, and is available in store or online.
The bands and acts featured here include (from past and present): Orquestra Pacifico Tropical, Great Wilderness, Sugar in Wartime, What About Us, Sara Jackson-Holman, Fault Lines, Edna Vasquez, Sallie Ford, Point Juncture, Wa, Thanks, and Daughter Talk. Members of said acts include (from Left to right): Jamie McMullen, Tai Carmen, Sallie Ford, Shana Lindbeck, Emily Overstreet, Sara Jackson-Holman, Sara Hernandez, Jimi La, Edna Vasquez, and Amanda Spring.
Photographer, Beth Olson, shot the behind-the-scenes for this project, and will be working on the next series, as well. Jason and Beth have been integral in shaping and planning this project and will each be taking different roles during the project, switching off who is behind the lookbook photos and the documentation of our project in full.
Behind the scenes at Archipelago; a building and workshop owned by our friend, Jason Leonard
Our wonderful friend, Jason Leonard owns a building and workspace called Archipelago. He let us use his building for the shoot, which seemed really fitting given his own connection to music in Portland. You may recognize Jason from bands such as Loch Lomond, Nick Jaina, Laura Gibson, and Run On Sentence. We loved the stillness and simplicity of the space, and decided to utilize the sparsity of the back drop to gain the full effect here.
Of course, Cassie was bossy as usual.
The clothing for this first shoot included many pieces we have designed for Fall that are focused on evening wear and stagewear. Many of the dresses have very bold silhouettes such as the Alec Eiffel Fine Arch Dress that Jamie McMullen is seen wearing, or the Hi-Lo Sheer Floral Dress that Sallie Ford is wearing. As a girl in a band herself, Cassie has found that designing dresses with a sense of fashionable showy-ness really suits her. The goal is to feel sexy, stylish, and bold– but still be able to hold a guitar and dance your ass off.
Additional folks who helped with this project include The Red Velvet Parlour, beneath Mag-Big on Hawthorne. This salon has, time and time again, raised the bar with the talent they bring to every project. At Alley 33 this year, the hair concept that owner/stylist, Erin Olson, envisioned was (in Cassie’s humble opinion) the best execution at any fashion show in Portland.
Additionally, the Mag-Big team that worked on this project includes Blake Baer and Rachel Marie Rasmussen. The girls who do it all at the shop: they run the store, they cut the fabric, they sew into the late hours drinking wine and putting up with Cassie’s obnoxious screamo music. None of this would be possible without them.
Over the next two months, we will attempt to photograph as many of the amazing female musicians that define our city as we can. In an effort to pay homage to their contribution to the style and class of Portland, and as a way of showing our company for its mission statement: Portland made, ready to wear. We believe our clothing is for all the strong, bad ass women, and this project has clearly shown that the spectrum of age, size, personal style, and (in this case) musical genre proves how versatile our company has become.
Edna, Jimi, Sallie, and Amanda
Jamie, Sara, and Emily
Tai, Shana, and Sara
You can look forward to our next set of photos, with such acts as Luz Elena Mendoza of Y La Bamba, Laura Gibson, Kathy Foster from The Thermals, Kelli Schaeffer, and so many more. Stay tuned.
As always: thank you for your support of local production and local music.